The past few years have not been for the faint of heart. Not in our industry. First, there was a global pandemic that forced showrooms to shutter and catapulted many dealers head-first into digital retailing — ready or not.
During this time, consumers’ expectations of buying everything from home — even big-ticket items like cars — have risen. Top public dealer groups and OEMs have responded by developing their brands around online sales capabilities. Now, the industry is facing an inventory and chip shortage that’s inflating profitability — that is when they can get their hands on vehicles to sell.
