What Is Revenue Insights?
Mperativ’s Revenue Insights uses the key tenets of data journalism to analyze time series data and bring to the surface critical marketing stories and data narratives. Using Revenue Supply Chain filters, Insights can be used to analyze granular aspects of your business ranging from industry segments, locations, products, campaigns, and lead sources. Insights are very flexible and eliminate the need to spend days or weeks preparing for board meetings by massaging data in spreadsheets. The core data narratives included in Insights are Revenue Generated, Revenue Objectives, Pipeline Growth, Pipeline Coverage, Cost Per Milestone, Segmentation Analysis, Cohort Analysis, Key Metrics Cheat Sheet, and Marketing Programs Budget.
