Interacting with money is a fundamental part of everyday existence. As daily life moves online, those interactions are happening more and more often in the Internet banking space. It follows that some form of digital money management is inevitable for each and every consumer.
However, the rise of financial technology (FinTech) means more and more third-party personal finance products, from Mint to Digit, are giving consumers the freedom and flexibility to manage their money outside their bank. What’s more, it’s not only pure FinTech startups getting in on the PFM action – giant tech players like Google, Apple, Amazon and Facebook are starting to enter the digital money management space with their own products and services.
