The buyer’s world has gone digital. And there is no turning back. Deloitte notes this phenomenon as “life on the cloud,” where, in 2020 (thanks to the COVID-19 epidemic), the archetypal consumer’s journey sharply shifted to a diverse world of online experiences like e-commerce, social networking sites, and live influencers.
B2B buyers have access to virtually every business solution on the planet. Dozens, if not hundreds, of solutions, are just seconds away from a few strokes on their keyboards.
