If you use Google Analytics (GA) then it’s probably time to start taking advantage of the many benefits Google Tag Manager (GTM) has to offer. GTM is Google’s free-to-use tag management system that, conveniently, also integrates the company’s other digital tools, such as AdWords, DoubleClick and Trusted Stores. We’ve been eulogizing, both internally and to clients, about the benefits of having a tag management system (and in particular GTM) for ages now, so I wanted to share an introductory guide for those of you who aren’t familiar with the system.
