Consider the situation of Jim Brown, a hypothetical senior marketing executive. Jim was awaiting a presentation…
Category: White papers
EU Tax Revenue Loss from Google and Facebook
Recent developments show that the current corporate tax rules no longer fit the modern context. The…
Facebook’s Libra 2.0: Why you mightlike it even if we can’t trust Facebook
A year ago, Facebook announced it would create a global digital currency called “Libra” in order…
Facebook Advertising Boosts Paid search performance
The following research provides clear evidence that Facebook advertising has a direct, positive effect on paid…
How Businesses Make Money with Facebook
It’s a pleasure to be asked to write a second edition of this book. People thought…
McKinsey Technology Trends Outlook 2022
Technology continues to be a primary catalyst for change in the world. Technology advances give businesses,…
The Business Value of Nutanix Cloud Platform
As enterprises evolve through digital transformation, they are modernizing their information technology (IT) infrastructure to improve…
How will your company respond to the proposed changes in revenue recognition?*
A joint proposal by the US Financial Accounting Standards Board (FASB) and the International Accounting Standards…
Multi-cloud Analytics with VMware Cloud Foundation on Dell VxRail
A modern compute environment is key to remaining competitive. The traditional approach for deploying applications and…
Using Big Data Predictive Analytics to Optimize Sales
To help the Intel sales organization optimize its account management and increase estimated incremental revenue, Intel…
