COVID-19 has taken the entire world by storm and in terms of a rebound, experts are speculating a V/L/U-shaped recovery. No one seems to have an answer for it yet, but history has shown us that social crises like these (SARS et al) have brought in attitudinal shifts in society and business models alike e.g. Rise of e-commerce in China post-SARS [1]. So, what kind of changes do we expect post-COVID? What do organizations need to be ready with? What are the short-term and long-term business strategies that CXOs need to ponder?
In view of this, this paper recommends a framework — “Rebound in a New Beginning”
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