Truth be told, when I began taking on Marketing Cloud projects, I often found myself overwhelmed. Even though I had been familiar with Salesforce CRM for several years, I had to spend a great deal of time looking around SFMC, trying to figure it out. I lacked a ‘helicopter view’ — an overview of what it was about and how it worked.
Without a clear view, it’s all too easy to start down a certain path with your data model, and then after a great deal of work, come to realize it could’ve been done differently. Even worse, it needs to be done all over again.
