The current business climate is full of uncertainties. We’re witnessing the highest levels of inflation in more than 40 years, along with rising interest rates—a combination that leaves many business leaders worried that an economic downturn is on the horizon.1 However, at the same time, business and consumer spending is continuing to increase along with rising employment rates.2
In the face of this unpredictability, it’s more important than ever for companies to find the most efficient ways to invest in initiatives to drive profitability and grow the business. To address this challenge in a logical, scientific, and evidence-based fashion, you need to identify which factors have the greatest impact on your business’s revenues and what steps you can take to optimize revenue most quickly and reliably.
