Integrating your Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems is not a new, groundbreaking topic for IT professionals. However, the topic still remains relevant within the industry because every business faces similar challenges around integration and process.
In today’s world, software decisions are made by non-IT business leaders just as much as IT departments. These leaders often make their decisions based on specific features and functions that address the day-to-day pains they experience, without consideration for how well the software will integrate into existing business applications.
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