Among smaller firms, 44 percent say retaining clients and attracting new ones is their biggest challenge. For midsize firms, the same survey of 800 accounting firms by Accounting Today finds that keeping up with regulatory changes is their foremost concern (36 percent), while for larger firms the uppermost issue (57 percent) is recruiting and holding onto the talent they need.
But while their priorities differ a bit based on their firm’s size, all three issues resonate with accountants across the board, closely followed by concerns about succession planning, keeping up with technology, and staying engaged with clients. It is in this context that the right payroll & HR technology can play an outsized role in helping firms succeed in the here and now as well as the future.
