It’s a pleasure to be asked to write a second edition of this book. People thought I was crazy to write three books within a year: The Like Economy, Facebook Marketing (3rd Edition), and LinkedIn For Business. I am crazy, but that’s unrelated. The Like Economy has been my favorite son for two reasons: first, it teaches a Facebook marketing system that I assembled but included the success of many others; and second, it’s such a unique kind of marketing. Businesses get results with The Like Economy. I taught my FanReach Facebook Marketing course before writing the first edition of this book, and some of those students achieved profits with it. The things they did right became part of The Like Economy system. Since the book was first published, I’ve worked with many more companies and further refined what works and what doesn’t. The Like Economy is a book for doers. If you want bottom-line business results and profits, this is the right book for you. This book will, at worst, save you hundreds of dollars and hours you’d waste making the same Facebook Marketing mistakes everyone without training makes. At best, it’ll make your Facebook Marketing profitable.
