Inventory distortion is forcing companies in the Consumer Packaged Products (CPG) industries to rethink demand sensing; traditional forecasting methods overlook vital factors, but evaluating all business variables in a single view is problematic. The evaluation of investment scenarios often considers limited views (by region, brand, and client), leaving aside more profitable or optimal opportunities.
Revenue Growth Management is the practice that many organizations have implemented to achieve full financial value for what they offer, with a big eye on the long-term business strategy, applying Go-To-Market (GTM) strategies taking into consideration the view of the Product, the Market, and the Customer to improve business KPIs such as revenue, cost, and margin, among others.
